Since the birth of "electronic mail" in the early 1990s and its introduction to the general public in 1996, this electronic mode of communication has grabbed the attention of businesses and consumers alike. In fact, email marketing is an integral part of businesses and, over the last few decades, has evolved and transformed multiple times to become one of the most cost-effective forms of digital marketing . Although it still has much unexplored potential, businesses are starting to catch up with the latest trends that help them monitor and engage consumer behaviour and leverage growth opportunities to stay ahead in this game. Know More : https://wseinfratech.com/blog/evolution-of-email-marketing-unleashing-the-power-of-personalization-and-advanced-analytics